The entire reason for having the Strawberry Festival every year is to celebrate the harvest of the strawberry. We celebrate the harvest of the Strawberry with great food, fun contests, amazing activities and specular entertainment all revolving around the strawberry and it's tasty berry counterparts (i.e. black berry, raspberry, boysenberry …). Here in Roseville the Strawberry Festival is a tradition and it is always on Mothers day weekend. That is why we are proud to say that the Strawberry Festival in Roseville/Placer county is dedicated to all the wonderful mothers, grandmothers and wifes out there!